Bethenny Frankel is active on social media, and while fans love to get a glimpse into her personal life (like when she shares photos of her daughter), they are not quite as enthusiastic about her using Instagram as a tool to promote products.

The Real Housewives alum has landed several paid ads and has shared her love for various products, most recently, a goat milk product created by Beekman 1802.

Bethenny’s post (which was shared with her 3.4 million followers) clearly shows that it is a paid advertisement, and her fans have many thoughts about this.

She has faced intense backlash, including being branded as having “no integrity.”

Celebrities endorsing products is a hot topic, and some believe that it is unethical and just a quick payday, others feel it an excellent way to get the word out there. Bethenny Frankel’s recent post focuses on goat milk face cream, and while she genuinely appears to love it, and her video promoting it is filled with enthusiasm, fans are less impressed.

She captioned her post with more information about the product. “It’s not got milk… it’s GOAT MILK… @beekman1802 reinvented goat milk into a new prescription level formula called Milk RX, and I’m obsessed!” she wrote. She added a bunch of hashtags to drive traffic to the post, including, “#beekman1802partner #beekman1802 #goatmilk #skincare #beautyinfluencer.”

The comments on the post have been mixed. Some fans think that Bethenny is endorsing a great product, with comments including “Looks so good!!,” “I only use Beekman and their cleaning products” and “You’re glowing!! I’m definitely buying.” There are also negative comments, which include one from an angry fan who wrote, “Paid to say! No integrity.” Another shared similar thoughts, writing, “Another product run like a thief in the night lol.”

Other reactions include, “Yeah you say that cause you get paid to say that. It doesn’t work, just like your Bliss doesn’t work!” and “II can’t take the smell of their cream.” There have also been some very angry fans. “Endorsing soooooo many products, which obviously compete with one other in the market place, as ‘the best’ reduces and dilutes the validity of your opinion as an influencer,” a comment reads. “They all cannot not that good. I am sure the money from the paid partnerships is that good. I miss the old Bethenny.”

It is true that Bethenny Frankel has been very active on social media recently, and she has promoted many different brands. Some of her choices include Nescafe (as she showed herself drinking an iced coffee with a straw). There is also a paid partnership for oral hygiene and another for No.7 USA. Her videos have been viewed many times, and fans have interesting comments, which often appear to be divided.

A week ago, she promoted L’Oreal’s Magic Root Cover-Up, and fans questioned how much she was paid for the advertisement. She posted a video of herself trying out the product and appeared to be very passionate about using it. Bethenny Frankel captioned her video clip with a short message. “With @lorealparis Magic Root Cover Up there’s NO STRAYS and NO GRAYS #lorealparispartner #lorealparis #dating #magic,” she wrote