It’s not only divorce rumors that Jennifer Lopez has been batting, as accusations of a dwindling career have been haunting her,

which were only fueled by the pop star’s recent decision to cancel her world tours amid allegations of poor ticket sales.

But some fans believe there’s a larger strategy at play, which would also explain why Lopez has been silent regarding the rumors – it could be a big PR stunt – and the break-up rumors from Ben Affleck could be part of the scheme.

Lopez’s Personal Drama Could Be A Big PR Strategy

Fans took to X, the platform previously known as Twitter, to share their theories, as noted by The U.S. Sun. One fan posed the question, “What if this whole Ben JLo divorce rumors was just a PR move to cancel the tour?”

Another fan expressed their thoughts, saying, “JLo and Ben divorce rumors were true… but NOW I’m realizing she’d rather pretend her marriage is struggling, leading to the tour cancellation, rather than admit the tour was canned due to poor ticket sales.”

A third fan highlighted the strategic nature of the situation, stating, “It’d be wild if this whole JLo Ben breakup thing was just to give her cover to cancel that concert without having to acknowledge the tickets weren’t selling.”

A fourth fan praised Jennifer Lopez’s PR tactics, commenting, “Jennifer Lopez’s PR plan was genius. Dismal ticket sales, needed to save face. How? Plant stories marriage is in trouble. Paparazzi set-ups. Ben plays along. After weeks of convincing, statement she is ‘heartsick’ to cancel and be [with] family. Mark these words: Marriage is fine.”

Other Fan Theories About Affleck And Lopez

Of course, there are other theories suggesting what’s going on between Lopez and Affleck. When announcing the cancelation of her tour, Jen specifically said she wants to spend more time with family and friends. Though the excuse is vague, it could signal a genuine need to remain closer to home, for a variety of reasons.

Perhaps the main theory is that there’s simply trouble in paradise between Lopez and Affleck. If the couple are gearing up to announce a divorce, especially with reports of no prenup in place, things could get messy.

J.Lo may pre-emptively be taking a step back from the spotlight, including the tour, to focus on her mental health as well as her kids amid the transition.

However, there’s another theory going around, popularized by blogger Perez Hilton, who suggests Affleck could’ve had a relapse. The actor had been open about his gambling and alcohol problems before. He may be seeking treatment, with his decision not to address the divorce rumors a way to detract from the truth about his alleged addictions.

However, there’s no concrete evidence to support this theory or any of the explanations buzzing around, leaving fans in the dark about what’s going on between Lopez and Affleck.