Hailey Bieber fans point to several signs her Rhode beauty ‘copies’ husband Justin’s ex Selena Gomez’s makeup line

Hailey Bieber has been accused of taking business inspiration from her husband’s ex.

The model has her own skincare and makeup line, Rhode Beauty, but fans think she’s basing her campaigns on another celebrity’s work.

Hailey Bieber's fans spotted clues she was emulating Selena Gomez's beauty brand

Hailey Bieber’s fans spotted clues she was emulating Selena Gomez’s beauty brand.
Credit: tiktok/rhode

Fans claimed that Hailey's Rhode had similar ads, products, and styling to Selena's Rare

Fans claimed that Hailey’s Rhode had similar ads, products, and styling to Selena’s Rare.
Credit: Getty

Fans theorized it would be 'maddening' for Selena that Hailey was 'copying' her

Fans theorized it would be ‘maddening’ for Selena that Hailey was ‘copying’ her.
Credit: Getty

Rhode, owned by Hailey, 27, was launched in 2022, while Rare Beauty, owned by Selena Gomez, 31, hit stores in 2020.

Fans have noticed similarities between the two brands and theorized that Hailey was taking a leaf out of Selena’s book.

On Reddit, one fan shared a selection of photos of the competing lines, including oversized makeup photoshoots, similar poses from Hailey and Selena, and similar offices.

“Is Hailey Bieber‘s Rhode Skin copying Selena Gomez’s Rare Beauty?” they asked.

“100000000% yes,” one person said in response.

“The answer to this question will always be yes,” said a second.

“Must be maddening to have a C-list celeb copying your every move. Knowing how she’s all churchy, I think I’d just release only demon-themed products and just wait and see,” a third social media user wrote.


This isn’t the first time fans have claimed that Hailey is copying Selena, who dated Justin Bieber, 30, before he married Hailey.

Hailey, a natural blond, was even accused of dyeing her hair brunette in order to look more like Selena.

Selena and Justin started dating in 2010 before he moved on with Hailey in 2014.

Hailey Bieber gives rare glimpse into chic Rhode offices including cozy all-beige testing room and model-covered walls

Hailey and Justin then split in 2016, with Justin getting back with Selena before calling it quits in 2018.

Justin then got back with Hailey, and the couple tied the knot in September 2018, just months after he’d broken up with his pop star ex.

Some fans claimed that Hailey stole Justin from Selena, judging from the brief period between Justin’s breakup and his wedding.

Hailey appeared on the Call Her Daddy podcast in 2022 and slammed rumors that cheating had been involved.

Justin and Hailey’s Relationship Timeline

Photo credit: Patrick T. Fallon/AFP

Justin and Hailey go way back as she met him when she was just 12 years old during a 2009 Today show appearance.

In 2011, the two were pictured together along with Hailey’s father at Justin’s Never Say Never documentary premiere where she called him “cute.”

November 2014

  • Dating rumors began after they were spotted together at a Hillsong Church service.
  • During an interview with E! News, Hailey denied they were together.
  • They also rung in 2015 together.

December 2015

  • Dating rumors surfaced again after Hailey was spotted on vacation with Justin and his family in Tulum, Mexico.
  • Later that month, they rang in the New Year again, but this time, they were spotted kissing at Leonardo DiCaprio’s New Year’s Eve party in St. Barts, according to People.

February 2016

  • Justin and Hailey acknowledged that they were in a relationship, but made it clear they were not exclusive.
  • During another interview with E! News, Hailey said that the pair were “not an exclusive couple,” adding, “relationships at this age are already complicated, but I don’t really like to talk about it because it’s between me and him.”
  • As for Justin, he spoke with GQ saying that Hailey was “someone I really love” but starting a serious relationship was not a good idea because there was already “a lot that [he had] to commit to,” including a tour.
  • Later that year, the pair split in a “very dramatic excommunication,” according to People.

June 2018

  • After Hailey and Justin called it quits, he got back together with Selena Gomez, but in May 2018, the pair called it quits for good.
  • A few weeks later, Justin got back together with Hailey.
  • “The common denominator, I promise you, is always church,” Hailey told Vogue, via People.
  • “By then we were past the drama. I just gave him a hug. By the end of the conference, he was like, ‘We’re not going to be friends.’ I was like, ‘We’re not?’ “
  • The pair went on to have a number of PDA-filled public appearances, confirming their relationship was back on.

July 2018

  • Justin and Hailey announced their engagement.
  • He popped the question during a romantic dinner in the Bahamas while they were on vacation, according to People.
  • “Hailey I am soooo in love with everything about you! So committed to spending my life getting to know every single part of you loving you patiently and kindly,” Justin said in an Instagram post.

September 2018

  • On September 13, 2018, Hailey and Justin tied the knot during a courthouse wedding in New York City.

November 2018

  • Hailey changed her last name on social media from Hailey Rhode Baldwin to Hailey Rhode Baldwin Bieber.

September 2019

  • Hailey and Justin had a wedding ceremony in front of their friends and family at the Montage Palmetto Bluff in Bluffton, South Carolina.

“I can say, period, point blank, I was never with him when he was in a relationship with anybody. That’s the end of it,” she said.


Alongside being accused of copying Selena, some fans think Hailey has another pop starlet on her mind.

In March, Justin followed Sabrina Carpenter on Instagram, and Hailey posted a photo of herself with a blue eye filter hours later, emulating Sabrina’s bright blue eyes.

“Copycat Hails. I’m 100% sure she saw that Justin started following Sabrina on Instagram and now all of a sudden she posts this really low-quality, boring picture of her with blue/green eyes… She is desperate!”

Alongside posting photos with similar styling to Sabrina, Hailey also shared a cryptic post of herself listening to Beyonce’s version of Jolene, which centers around a woman threatening a relationship.

One person shared side-by-side photos of Hailey and Sabrina on Reddit, suggesting that the cryptic post was aimed at the singer.

“She spends so much time obsessing over and emulating other women that she probably doesn’t even know who she is anymore,” said another in response.

Hailey has also been accused of copying Sabrina Carpenter after Justin followed her on Instagram

Hailey has also been accused of copying Sabrina Carpenter after Justin followed her on Instagram.
Credit: Instagram/sabrinacarpenter

Fans slammed Hailey as 'insecure' for 'obsessing over other women'

Fans slammed Hailey as ‘insecure’ for ‘obsessing over other women’.
Credit: Instagram/haileybieber

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