HOLLY Willoughby looked incredible as she posed in a stunning gown while promoting her new perfume.

The TV presenter, 43, returned to Instagram in style on Friday as she shared a post on her Wylde Moon business account.

Holly Willoughby has returned to social media with a stunning new post

The TV star showcased her new summer perfume

Holly cut a glamorous figure as she slipped into the fairly-like garment.

She styled her platinum blonde locks into a loose bob as she showed off her new summer MOON fragrance.

Promoting the fragrance, the telly favourite wrote: “Our latest customer perfume review says it all…thank you.

“It’s such a lovely fragrance and my favourite to wear, it’s so different from others. I also have a diffuser in my hallway which is very welcoming.

“Keep the scent of the summer going for a little longer at the link in our bio.”

The TV star founded her wellness brand Wylde Moon in September 2021 which promises to help customers “reconnect” with themselves.

Holly quit This Morning last October following a kidnap threat – which saw security guard Gavin Plumb sentenced to life in prison with a minimum term of 16 years.

She returned for Dancing On Ice at the start of the year alongside Stephen, who replaced Phillip Schofield after he quit television last year.

Away from ITV, Holly also signed a big money deal with Netflix to front a new show with Bear Grylls, called The Bear Hunt, which will air next year.