Donald Trump was inaugurated for his second term on Monday before the world’s richest people.

Elon Musk, Jeff Bezos, and Mark Zuckerberg were among those seated closest to Trump as he demonized the most vulnerable members of our society,

rewrote the history of his criminal prosecutions, and pledged to roll back Joe Biden’s efforts to address climate change.

They smiled. They laughed. They thumbs-upped. They loved it.

By the end of Inauguration Day, Trump had signed an executive order attempting to abolish “birthright citizenship,” cut off all asylum claims at the southern border, signed an order prohibiting federal recognition of transgender Americans, once again ended America’s commitment to reducing greenhouse gas emissions, and issued pardons to 1,500 Jan. 6 defendants, including the seditionist leader of the Proud Boys.

Not so long ago, some of the ultra-wealthy and big corporations would feign disgust with Trump. They paid lip service to social justice movements and pledged to make paltry efforts to reduce their climate impact. That’s all over now. America’s oligarchs are done pretending — there is too much money to be made and power to be amassed together. They’ll get to keep their Trump tax cuts, and can expect to receive more. The government investigations of their businesses and regulatory scrutiny will end. All they have to do is act like — or freely admit — they support Trump and his policies. Pay up, show respect, get paid, and whatever else you want.

In the days leading up to Trump’s second inauguration, pockets of deep-blue Washington were transformed into a mecca of MAGA glitz and boozy, Trumpified access-peddling. In downtown D.C., Trump’s Sunday and Monday afternoon pageantries were quickly followed with rows of richly dressed MAGA fans and ticket-holders standing out in the cold, waiting to get into the evening’s selections of this exclusive party, sponsored by that corporate colossus, all to toast the dawn of yet another four years of reality-TV-style authoritarian decay.

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Just a few short years ago, corporate America was so mad about the Jan. 6 insurrection, when Trump whipped up his supporters and they attacked the U.S. Capitol to try to block Joe Biden from becoming president. Meta, Facebook’s parent company, said it was “appalled by the violence at the Capitol,” and Zuckerberg, its CEO, declared on Jan. 7, 2021 that the company would block Trump from posting after its platform was used “to incite violent insurrection against a democratically elected government.”

Zuckerberg’s concerns about the health of our democracy appear to have subsided. On Jan. 7 this year, he announced Facebook would end its fact-checking program. He also went on Joe Rogan’s podcast to talk about how the “corporate world is pretty culturally neutered” and society has become “emasculated.” Meta, like many big corporations, made a large donation ($1 million) to Trump’s inaugural committee. Voila: inauguration invite secured, even as the event got much smaller.

Due to cold weather, Trump’s coronation was moved inside, into the Capitol building his supporters ransacked four years ago. Holding the ceremony in the small Capitol rotunda gave it an exclusive, cozy feel and kept out the riff-raff: No commoners could watch Trump’s swearing-in live in-person — not even Republican governors, who were relegated to an overflow room. Only the elite of the elite and the best Trump supporters. Musk. Zuckerberg. Bezos. Google CEO Sundar Pichai sat with them. Apple CEO Tim Cook was there. Former Presidents Barack Obama, Bill Clinton, George W. Bush were seated in front of UFC’s Dana White. Rogan, conservative pundit Tucker Carlson, and Turning Point USA chief Charlie Kirk were there, too.

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Musk — who leads Tesla, SpaceX, and X (formerly Twitter) — came out as a MAGA fanatic this summer and leaned in, spending $153 million to boost Trump’s presidential campaign via his Super PAC. He amplified Trump’s campaign against migrants and undocumented immigrants, running ads decrying the “HISTORIC BORDER INVASION” and “illegal immigrants getting handouts.”

Already the world’s richest man, Musk’s net worth shot up by tens of billions of dollars after Trump’s win, and he was made leader of the Department of Government Efficiency, or DOGE. Billed as potentially “‘The Manhattan Project’ of our time” by Trump, DOGE has been pitched as a project to slash government bureaucracy and spending, with Musk saying the spending cuts will “involve some temporary hardship.” DOGE could be a vehicle to push cuts to America’s meager safety net, though it could also be a tech industry grift: Trump’s proclamation establishing DOGE simply rebrands the U.S. Digital Service, and talks of “modernizing federal technology and software to maximize governmental efficiency and productivity,” which sounds lucrative.

In his inaugural address, Trump offered another apparent gift to Musk, as he pledged to “pursue our manifest destiny into the stars, launching American astronauts to plant the Stars and Stripes on the planet Mars.” Musk aspires to colonize Mars with his company SpaceX, which is already a major government contractor.

Bezos, Amazon’s founder and chairman, has his own space business, Blue Origin, and Amazon provides cloud services to the government. The world’s second-richest man started cozying up to Trump not long before the election, when he killed The Washington Post’s planned endorsement of Vice President Kamala Harris. Bezos, who’s owned the paper since 2013, wrote in a Post op-ed that “no quid pro quo of any kind” was to blame for his decision. After Trump won, Amazon donated $1 million to Trump’s inaugural fund. The company, which is spending $40 million to license a documentary and a limited series about First Lady Melania Trump, recently deleted its public commitments to protecting the rights of Black and LGBTQ+ people from its website. The Post’s editorial board separately endorsed most of Trump’s Cabinet and Cabinet-level nominees.

Zuckerberg, the third-richest man in the world, was seen as a Trump enemy — specifically because he funded election infrastructure during the 2020 contest, after the start of the Covid-19 pandemic. Trump literally threatened to jail him for life. Following Trump’s win, Zuckerberg flew to Trump’s Mar-a-Lago club to suck up to the incoming commander in chief. Shortly before Trump’s inauguration, Meta announced it is ending its diversity, equity and inclusion programs, and changed its policies to allow users to attack LGBTQ+ people as “mentally ill,” women as “crazy,” and Mexican immigrants as “trash.”

If corporate America used to toss liberals some cultural wins here and there, instead of improving anyone’s material conditions, the ultra-wealthy are done bothering with that charade now.

There is no reason for America’s oligarchs to hide anymore, no penalty to pay. What matters, financially-speaking, is getting close to Trump.

When it comes to immigration, Trump can carry out his mass deportation and crackdown on undocumented immigrants and asylum-seekers — the oligarchs don’t care as long as their companies can keep bringing in cheaper “skilled” workers on H-1B visas. Trump and Republicans are reportedly considering making it even harder for the poor to access Medicaid health insurance coverage and food stamps — in order to fund another round of tax cuts for the wealthy and big corporations. Robbing the poor to feed the ultra-rich sounds like a spectacular idea for the oligarchs; sign them up!

Trump is going to make a spectacle out of punishing immigrants and fleece the poor while he and his family cash in on the presidency like America has never seen. Days before his inauguration, Trump abruptly launched a meme coin and became a crypto billionaire overnight, prompting his wife, Melania, to announce her own meme coin, too. The cruelty undergirds the grift — that’s the point.
America’s oligarchs get it. They are done pretending to care. Trump can do what he wants, and they can, too.